First of all you should know that here as in any endeavor, especially plays a significant role balance. What do we mean? Well, your site should not have gaps as regards the information field, ie text, or be too saturated with information that can make it quite tedious for the average visitor. If you still can not avoid much information do search online and organize data to it, or add a site map, and an additional relief option.
Your web site should be hosted on a reliable web hosting server which can provide top Internet speed and daily backups of all your files and databases. Web hosting is very important for every web site and critical for big web sites and serious web design.
Of course there are your conditions, making the site, which stand above the rest, one of them to constantly upgrade and update your page. This not only applies to content that is understood by itself, you have almost every day to add something. In addition, you can always add Web parts that are useful and fun for your guests.
Observe the great rule for eight seconds - Try more exciting and interesting way to keep visitors' attention, as can a long time. If you do not, he can always go elsewhere - you know that competition in the Internet is immense, just himself.
Few Web sites that would earmark funds for someone to write their content. Basically one of the team preparing the text. But if it does not understand the matter, and wrote something as a text to read, then going back instead to attract more users - the text repel them and this is due to the incompetence of the writer. Remember that the publishing industry earns hundreds of years and still continues to sell books, although people who read decreased, precisely because they understand one thing: words can open your mind and heart of every man or in other words: correctly selected words can be manipulated everyone. And this is not necessarily a negative option. When you give the readers something interesting, fun, and with it seriously, you will get them to "subscribe" to your site and return every day. A right is one of your goals?
Do not mistake oriented content to the needs of search engines or your own needs.
The content itself appearance must be clear design and consumer oriented, it can "catch the eye" to meet its needs to insert itself in the mind of the consumer to get it to add it to your favorite and frequently visited sites.
Do not bet only on fun, make sure that your site is useful for potential visitors to not feel that only their lost time.